Personalized Digital Marketing Roadmaps for Small Businesses 🚀
Running a small business can be a challenging journey, especially when it comes to driving online visibility and knowing where to put your energy and resources when it comes to picking the right marketing channels and narrowing in on opportunities for optimization. This is why I started offering personalized Digital Marketing Roadmaps for small businesses, startups and entrepreneurs. As a Vancouver-based digital marketer and web designer, I provide tailored digital marketing services and take a holistic approach, understanding what levers to pull to help take businesses to the next level.
Personalized Digital Marketing Framework
I collaborate closely with clients to identify the most effective marketing channels, and key messaging that will appeal directly to your target market. Your personalized Digital Marketing Roadmap offers a framework for creating content that strengthens your brand, improve SEO, and increases customer engagement. By leveraging a results-driven approach, each tailored roadmap is customized to your unique business goals, providing you with tangible and actionable recommendations for enhancing your online presence.
With 1:1 marketing consultation, you'll have access to worksheets and resources developed to deepen our strategy work, setting your small business up for success.
What does the Digital Marketing Roadmap Include?
✨ Strategies to improve sales and boost website traffic
✨ An outline for the most effective marketing channels
✨ Buyer personas establishing audience pain points and motivations
✨ Tailored key messaging that appeals to your target market
✨ A framework for creating content that strengthens your brand, improves SEO and increases customer engagement
✨ Tools and tips to improve efficiency, save money, and stay competitive
Each personalized Digital Marketing Roadmap covers the following
💰 Communicating your value
In today's digital landscape, creating and showcasing your unique value across your website and digital marketing channels, such as social media, is crucial. Wit the Digital Marketing Roadmap, I’ll isolate your unique selling features and help you effectively convey your unique value and benefits in a concise and persuasive way that attracts potential customers and strengthens your online presence.
✏️ Content Strategy
Crafting compelling content is crucial in capturing your audience's attention and persuading them to take the next step. I’ll help you develop an actionable content strategy with guidance for content pillars, pillar page, keywords, and techniques to use content to help supercharge your small business.
📣 Promoting your website
Discover tailored tactics for getting your business services in front of the right eyes. Gain more traffic and expand your website's reach with SEO strategies and targeted campaigns that connect with your desired audience.
👩🎤 Understanding your audience
Through audience research and using my customized worksheets you’ll gain a deeper understanding of your audience so you better understand the channels they frequent, their motivations and pain points, and the type of content they require to make purchase decisions.
✨ Tools of the trade
In today’s competitive landscape, having the right tools paired with a comprehensive strategy goes a long way supercharging and growing your business online. I’ll set you up with tools tailored to your business needs. Discover tools for content creation, AI tools, tools for client pitches, resources for graphics and photos, and more.
Vancouver Digital Marketer and Web Designer
I’m Brittany Taylor (she/her), a digital marketer and web designer based in Vancouver, BC. I’ve worn several hats over the years including content strategist, digital marketing manager, and marketing director, and have worked with amazing small businesses, nonprofits, creatives, and professional service firms.
I’d love to learn about your web design and marketing goals. Please reach out at any time to get started on a project.
📍 Based in Vancouver, BC, serving clients across Canada and worldwide.
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